Our Mission
Tomorrow You exists to help people become who they intend to be — by transforming evidence-based behavior change techniques into everyday systems of accountability and growth.
In Simple Terms
We use proven behavioral-science techniques to help you stay consistent with your goals.
You define your future self.
Tomorrow You keeps you accountable.
No advice. No prescriptions. No manipulation.
No ads. No sponsors.
How It Started
For nearly twenty years, I worked as a product manager at startups and Fortune 500 companies, building products designed to capture attention and convert customers.
I studied the techniques that make people watch longer, scroll further, and spend more. I know how habit loops work and how powerful they are. This led to a fascination with behavioral science, and beyond tech, I wanted to understand how our environments shape our behavior and why willpower isn't enough.
Honestly, this was "mesearch." I was overweight, one point away from diabetes, and in search of things I could do to finally kick bad habits and stick to the healthy ones. There is so much amazing research on this topic, and I have shelves full of books explaining what works and how to do it.
As a product manager, my day job was taking what I learned from customer and market research and building something useful with it. When I found myself out of a job, I couldn't turn off that part of me. I was in my room updating my resume, and that shelf of behavioral science books started looking a lot like customer research.
Hal Hershfield's work on "future self continuity" was the spark that lit the fuse on what is now Tomorrow You. His research showed that vividly connecting with your future self strengthens long-term decision-making. It was now or never, so I closed the LinkedIn browser tab, started talking to people about their experiences with good and bad habits, and built the prototype.
The prototype: I replaced my alarm clock with a scheduled message from my future self. I made my profile image look 20 years older, gave my future self a phone number, and added him to my personal contacts. With my future self as my accountability partner, I lost 50 pounds, and 2 years later I’m still down.
This was driven by one tiny change, repeated daily. My first conscious thought each morning changed from “make the alarm stop” to “should I ignore the message from my future self?”
Our Guiding Beliefs
Built on science. Driven by accountability. Guided by ethics.
We created Tomorrow You to make the world’s best research on behavior change practical and personal.
Principle | What It Means |
|---|---|
Behavior Change Through Evidence | We translate decades of behavioral research into small, repeatable daily actions that strengthen self-discipline and follow-through. |
Autonomy Over Advice | We never tell you what to do. You define your goals and schedules. Tomorrow You is strictly non-directive and Socratic: it reflects, asks open questions, and reminds you at the times you chose. |
Alignment of Interests | No ads, no sponsors, no data brokers. Our incentives are aligned with your long-term progress — not your time-on-screen. |
Privacy by Design | We collect only what’s needed for reminders, a daily question, and weekly summaries; your content isn’t sold or used for marketing. |
From Knowing to Doing
We live in a time when knowledge has never been more abundant.
The challenge isn’t knowing what to do. It’s doing it.
Tomorrow You exists to close that gap.
We use proven principles like reflection, consistency, and accountability to help you act on what you already know.
You set the direction. We help you stay the course.
Tomorrow You doesn’t tell you what to do — it simply helps you follow through on the goals you’ve chosen for yourself.
Because in an age of endless information, the real advantage isn’t access — it’s follow-through.
Why Tomorrow You Is Different
Most technology today faces a conflict of interest.
Companies with a duty to shareholders must maximize engagement.
Tomorrow You was built to be the opposite.
The Status Quo | Tomorrow You |
|---|---|
Built for engagement | Built for follow-through |
Sells user data | Protects privacy |
Optimizes screen time | Protects your time |
Serves shareholders | Serves your future self |
We’ve built Tomorrow You so that our mission isn’t just words — it’s written into how the company operates: protecting your time, encouraging growth, and designing as if your future self were in charge.
Looking Forward
We believe in a future where technology helps people live intentionally — where reflection and consistency come first, not engagement.
Tomorrow You is our contribution to that future: a platform built from research, guided by ethics, and designed around human autonomy.
The future self you imagine today will be the person living the consequences tomorrow.
Our mission is to help you keep that promise.